Why do moms love my blog so much?
This is an increasing area of concern. Not because I have anything against it – I love moms. Particularly my own. But I’m a little confused as to how the things I write about appeal to the average mom. I don’t talk about what I would consider ‘mom things’.
I can’t tell you how many times people tell me that their mom loves my blog. It’s very strange to me to be given a passed down compliment from a surprising hit demographic. The feedback has been building over time, but I think it hit an all-time high when I was forwarded an email at work today from my coworker’s mom that simply stated “Tell Jackie I put my underwear on backwards today. I just noticed it in the bathroom”.
It was followed by her professional business signature line.
My coworker’s mother is, of course, referring to my frequent posts about underwear malfunctions. In fact, if you type ‘underwear’ into that little search box on the top right hand side of my page, you’ll almost turn up as many post results as you will with ‘cats’ or ‘food’.
Underpants are a big part of my life.
I don’t know most of these people’s mothers. And the people that have the mothers who love my blog don’t say anything in particular about the blog themselves; they’re just the messengers of someone else who likes it.
I have somehow roped a demographic I have no idea how to maintain.
I’ve thought about what will happen to my blog after 2011 and whether or not I’ll keep posting. And of course if I do, eventually one day I’ll be a mother and I’ll have to try to do a Mom Blog. I thought I’d be able to rope in a whole new cross section of bright-eyed, bushy-tailed moms. But as it turns out, they’re already reading. They don’t want to read about babies and barf and cute kid quotations. They want to read about people who struggle to put their underwear on correctly and consistently.
This is surprising news. Perhaps I can conduct studies on my blog and sell it to marketing researchers. I’ll tell them to cut down on their references to baby products and support groups and fire up discussions on cats, hot apartments, stressed working relationships, and food. I suppose it’s time to change my tagline.
TheJackieBlog.com: Life is Funny Your Mom Will Love It. ♣
















